NEWPORT, N.C. — The 2011 Big Rock Sports® Southeast Dealer Show broke all previous attendance records with more than double the number of dealers that took part in 2010. The record-breaking crowd experienced the new expansion of the Southeast Dealer Show that for the first time featured a complete range of shooting sports, hunting and camping products in addition to the largest variety of fishing and marine products. Dealers also lined up to participate in the launch of Dealer ACCESS from Big Rock Sports and test-drive the game-changing ACCESS Ecommerce tool.

Held on September 7–8 at the Orlando World Center Marriott Resort in Orlando, Florida, the Southeast Dealer Show featured 327 shooting, hunting, camping, fishing and marine vendors. Throughout the show, attendees met and networked with these manufacturing reps, plus other retailers and the entire team from Big Rock Sports.
Dealers leveraged exclusive show pricing, dealer-friendly dating terms and show and attendance specials. Hot Profit night was a standing-room only event where dealers eagerly took advantage of the best prices of the year.

The launch of Dealer ACCESS, a new resource that helps dealers navigate the complexity of operating in today's multi-channel retail environment, was one of the most popular events at the 2011 Southeast Dealer Show. Dealers who pre-registered for a one-on-one appointment got to experience ACCESS Ecommerce firsthand and learn how to set up their online storefront to serve their customers 24/7. Dealers who attended a one-on-one appointment or the Dealer ACCESS luncheon and signed up for ACCESS Ecommerce had their initial set-up fee waived.

"The interest in Dealer ACCESS and ACCESS Ecommerce was simply incredible," said Andy Melville, Executive Vice President, Sales & Marketing at Big Rock Sports. "All of our one-on-one ACCESS Ecommerce demonstration appointments were filled prior to the show and we still had dealers lining up to learn more about the tool. Our dealers recognize what a valuable asset ecommerce will be for them. They know that having an online storefront to complement their brick and mortar store will give them a competitive advantage in this multi-channel retail environment."

The Big Rock Sports Team will be giving live demonstrations of ACCESS Ecommerce at each of the 2011–2012 Big Rock Sports Dealer Shows. These shows are the best opportunity for dealers to get hands-on experience with ACCESS Ecommerce. To learn more about this opportunity, visit BigRockSports.com/ACCESSEcommerce.

The next Dealer Show will be the Big Rock Sports Northeast Dealer Show held in Atlantic City, New Jersey on September 28–29, followed by the Big Rock Sports CSI Midwest Dealer Show in St. Cloud Minnesota on October 16–18. The 2012 Dealer Show season will kick off with the Big Rock Sports West Dealer Show on January 10–13, 2012 in Las Vegas, NV and the Big Rock Sports East Dealer Show on January 12–15, 2012 in Raleigh, NC.

To register to attend a Big Rock Sports Dealer Show go to BigRockSports.com/DealerACCESS or contact Big Rock Sports directly at 1.800.334.2661.

Big Rock Sports, LLC is an outdoor sports wholesaler, service provider and business partner to the retail market. Big Rock Sports is international in scope, regional in focus and local in relationships. Big Rock services over 15,000 retailers internationally with a direct sales force that represents over 1,200 manufacturers. Visit BigRockSports.com to learn more.