Southwick Associates has announced the brands and products that anglers, hunters & shooters preferred most in 2007. These lists have been compiled from 16,258 angler surveys returned from AnglerSurvey.com last year and 19,288 surveys that hunters and target shooters returned from HunterSurvey.com and TargetshootingSurvey.com last year.

In 2007, the top Fishing Tackle brands & activities included:

• Top rod brand: Shakespeare Ugly Stik (16.7% of all purchases)
• Top reel brand: Shimano (18.1% of all purchases)
• Top rod & reel combo brand: Shakespeare (20.9% of all purchases)
• Top fly rod brand: Orvis (17.5% of all purchases)
• Top fishing line brand: Berkley (Trilene, Fireline, Big Game & Vanish (38.5% of all purchases)
• Top hardbait brand: Rapala (25.6% of all purchases)
• Top softbait brand: Zoom (15.9% of all purchases)
• Top spinnerbait brand: Strike King (21.3% of all purchases)
• Top hook brand: Gamakatsu (30% of all purchases)
• Top sinker brand: Bullet Weights (20.1% of all purchases)
• Top fly line brand: Scientific Anglers (25.7% of all purchases)
• Top fly brand: Orvis (12.6% of all purchases)
• Top electronics: Lowrance (55.5% of all radio or GPS & 35% of all fish finder purchases)
• Top tackle box brand: Plano (50.3% of all purchases)
• Top fishing knife brand: Rapala (46.4% of all purchases)

In 2007, the top Hunting & Shooting brands included:

• Top rifle brand: Remington (14.1% of all purchases)
• Top shotgun brand: Mossberg (27.5% of all purchases)
• Top muzzleloader brand: Thompson Center (29.7% of all purchases)
• Top handgun brand: Smith & Wesson (17.6% of all purchases)
• Top scope for firearms: Bushnell (23.7% of all purchases)
• Top rifle ammunition brand: Remington (32.7% of all purchases)
• Top shotgun ammunition brand: Winchester (33% of all purchases)
• Top handgun ammunition brand: Winchester (26.2% of all purchases)
• Top blackpowder brand: Pyrodex (40.3% of all purchases)
• Top balls, bullets, or shot brand: Powerbelt (32.1% of all purchases)
• Top bow brand: Matthews (16.7% of all purchases)
• Top arrow brand: Easton (45.1% of all purchases)
• Top fletching brand: Bohning (29.6% of all purchases)
• Top broadhead brand: Muzzy (29.6% of all purchases)
• Top archery targets brand: The Block (26.6% of all purchases)
• Top decoy brand: Flambeau (23.4% of all purchases)
• Top game call brand: Knight & Hale (18.3% of all purchases)
• Top reloading bullet brand: Hornady (24.5% of all purchases)
• Top reloading powder brand: Hodgdon (42.6% of all purchases)
• Top binocular brand: Bushnell (24.5% of all purchases)
• Top tree stand brand: Gorilla (12.8% of all purchases)
• Top knife brand: Buck (24.3% of all purchases)
• Top scent brand: Scent-A-Way (19.5% of all purchases)
• Top shooting target brand: Shoot-N-C (36.8% of all purchases)
• Top clay brand: White Flyer (36.6% of all purchases)

Launched in 2006, AnglerSurvey.com, HunterSurvey.com & TargetshootingSurvey.com help the outdoor equipment industries, government officials, and conservation organizations track consumer activities and expenditure trends. The list above represents only a small sample of the vast amount of information that is available from the complete survey results. The results are scientifically analyzed to reflect all U.S. anglers, hunters & target shooters. Find out how a subscription to the complete survey data can help your business, government agency, or organization.

For more information, contact Rob Southwick at Rob@southwickassociates.com.